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Dawn Hudson, CEO of Pepsi-Cola North America, speaks at PINK's New York launch party on June 14, 2005 with PINK's Founding Publisher Genevieve Bos (far left) and Founding Editor Cynthia Good. |
 Every year the number of women in the workforce grows by approximately 1 million. - Catalyst |
PINK MAGAZINE LAUNCHES, REDEFINES WOMEN'S MAGAZINES
Finally a national magazine exclusively for the professional womanATLANTA (May 16, 2005) – PINK, the nation's first and only national magazine exclusively for women in business, launches in June. PINK was created to fill a niche targeting the special needs and interests of America's fastest-growing workplace demographic ─ women executives and managers, as well as female entrepreneurs and thought leaders, ages 27 to 55. Its editorial pages will deliver to these top decision-makers proven strategies for greater professional and personal success from some of the country's brightest minds. Why PINK? "There is an unfulfilled need in the marketplace for a national magazine that delivers the business information women need to be more competitive in all aspects of their lives," explains Good. "PINK fills that need in a fresh way that advocates women being their 'authentic' selves, achieving greater career and personal success and financial independence." Regular features in PINK will include profiles of top-level women executives; business strategies and trends to watch; creative things women do to succeed; tools and tactics for greater career success; ways to boost revenue; questions from the office; fashion that works; and work/life balance solutions. With help from a team of award-winning writers and columnists, such as Forbes contributing editor Joanne Gordon; Lisa Belkin, New York Times writer and author of Life's Work: Confessions of an Unbalanced Mom; and former business writer for Forbes and Newsweek Elizabeth Bailey, PINK provides rich content in a smart, sophisticated, straightforward manner required by today's busy, professional woman. Major Corporate Partners "There has never been a more important time for a resource like PINK," said Sue Brush, senior vice president of Westin Hotels & Resorts, a Starwood property. "Today women are the primary decision-makers for leisure travel. By 2010, they will represent 50 percent of business travelers. Professional women need to gain more opportunity and equality in their workplace lives – and PINK will help them to do that." "We are partnering with PINK magazine to strategically target the hard-to-reach busy professional woman. Our commitment to PINK magazine is part of our goal to be a key resource to our female customer who plays a key decision-making role in home improvement," said John Costello, executive vice president of merchandising and marketing for The Home Depot. PINK Readers are Leaders Think PINK The first issue of PINK will have 100 pages devoted to editorial coverage and advertisements. The circulation is a minimum of 100,000 on newsstands and will be sent directly to some of America's most influential women. PINK will be available on newsstands by June 1, 2005, and will retail for $3.95 per copy. The annual subscription price is $18 per year for six issues.
"We want to provide a resource that focuses on women inside and outside of the workplace," said Good. "No publication currently combines 'a beautiful career with a beautiful life.'" About PINK
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