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 Every year the number of women in the workforce grows by approximately 1 million. - Catalyst |
Salesnet is Tickled PINK with Another Win Over Salesforce.com PINK magazine Selects CRM Solution from On-Demand Leader to Improve Sales Process Boston, MA, March 27, 2006 - Salesnet, the leading provider of on-demand CRM software focused on driving sales effectiveness, today announced that PINK magazine, the only national publication for professional women, has chosen to implement Salesnet to address the needs of their dispersed sales team. PINK magazine evaluated Salesnet along with other CRM vendors including Salesforce.com and decided that Salesnet could better address the magazine's specific sales needs. "With our disparate sales team, we needed a CRM solution that could virtually connect us and our sales information," said Genevieve Bos, owner and founding publisher of PINK magazine. "We considered other CRM products but it was Salesnet's Advertising/Media Sales vertical product that ultimately made our decision easy; using a product which is preconfigured to ad sales and has a defined sales blueprint for our industry already in place will allow our sales team to be even more successful." PINK magazine was impressed with the Salesnet's award-winning Advertising/Media Sales Edition as it is designed to meet their industry's unique selling environment by offering: Ø Out-of-the-box results & fast adoption: Pre-built, detailed, and proven sales processes that guide selling best practices and enable sales to begin immediately and generate rapid ROI. Clicks-not-code customization enables quick and economical adaptation to grow with business. Ø On-demand access to sales performance: Provides instant insight into a business through pre-configured dashboards and charts, showing deal performance and providing visibility into forecasts, pipelines, and business activities. Ø Industry-specific standards built inside: Captures and tracks media services specific data (i.e., product groups, business metrics), and also offers capabilities critical to streamlining sales efforts, such as the Traffic Directors Guild of America broadcast calendar. "PINK magazine came to us with a common challenge; the need to manage sales persons across the country but also with a specific need for a more targeted solution," said Jonathan Tang, president and co-founder of Salesnet. "We were pleased to find that the staff at PINK magazine understood the importance of the sales process and the advantages that a pre-configured solution would give them; through our experience with customers in this field, we understand the needs of Media Ad sales teams and are flattered that PINK recognizes and trusts our expertise in this industry." About PINK magazine
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