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What is Twitter, and Why Should You Care?

Twitter is all about building community, sharing your expertise and getting your name out there.

By Katy Tafoya, Ladies Who Launch member (Los Angeles)

The first time I encountered Twitter was at the South by Southwest Interactive conference. They had computer monitors set up throughout with these obscure messages detailing what someone or other was doing. I didn't get it, and honestly, I didn't have any desire to get it. I thought it was just some geek thing. (Isn't that how all these fun social media applications come about?)

Recently, I've noticed folks "tweeting" (that's twit-speak for "updating" via Twitter) on their blogs. I've also noticed more and more bloggers talking about Twitter and how it was working for them both personally and professionally. That did it. I decided that I had to find out for myself. So, of course, I posted about it in my blog asking for someone to explain it to me.

That's when it became clear to me that Twitter isn't so easy to explain. But … it is easy to learn. More than one person told me that to get it, you just have to do it. In fact, a common response to "what in the world is this Twitter thing?" seems to be "much like sex, you can't explain it, you need to experience it to get it."

Read the rest of the article from Ladies Who Launch.>>